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Automotive Content Writing

Automotive content writing is an area that needs knowledge. It is very easy to pay generic content writers to fill your site, brochure, e mail marketing or magazine with content that seems “about right” but when it comes to the readers it will fall short and leave you with a project lacking credibility. As an Associate member of the Guild Of Motoring Writers I have years of experience in producing motoring content both on and off line. Guild Of Motoring Writers

readingIf you are looking to reach out to car buyers, fans of motorsport, drivers, racers, karters or just petrol heads in general then the content you use must be written not only with a technical knowledge but also the right feel. Of course terminology is important, as is technical understanding but if you produce a promotional e mail for a super car event and you get the sentiment wrong it will be just as bad as saying a Ferrari 458 has a V12.

Online reviews are very common but the appetite of consumers to seek out more and more information before making a car purchase is only further fueling this content. I am able to source cars from my numerous contacts at manufacturer press offices and provide reviews to suit all mediums. I have written road tests for magazines, dedicated automotive websites and more general sites too. As well as reviews I have been called on to produce regular blog content for large motor dealership sites and many other types of website. These days an active blog written by an experience motoring writer is a necessity from the user point of view and certainly from Google’s point of view.

I have a broad knowledge of the motoring world, a technical knowledge of how cars work as well as a passion and insight into the motoring world. I also study digital marketing and SEO so not only can I write about motoring for many different types of outlet; I am also aware of how to write for the web and produce online automotive content that will do what its meant to do.

I have produced work for a number of outlets and companies including Perrys, the AA, Hertz, Archant and FEV.

I specialise in producing website content for motoring and automotive clients as well as blogging. Making sure your motoring website has a regular and good quality blog is very important for conversion and SEO these days but finding the time to produce the content can be a problem. I work with a number of clients to produce on-brand, optimised and quality blog posts throughout the year. Whether you need a¬†motoring copy writer, content writer, website content writer or blogger… it is basically the same thing and I spend a great deal of time doing it!

So if you need motoring content written for a website, blog, product launch, promotional material or other media collateral then get in touch on ade@holdermotoring.co.uk to find out how I can help.



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